Hop up out of bed and turn your swag on with these 7 fundamental tips that every small business owner should know about having a website and marketing it successfully.
1. Identify who your website visitors are and create a high quality site designed for them
People often make the mistake of putting a website together and focusing solely on themselves and their company. That’s what a website should be, right? Self promotion and all. But the truth is that a website visitor doesn’t care about you or your business as much as they care about themselves. They probably have a problem or pain point, and they quickly want to figure out if you are able to reliably fix that problem for them at a fair price.
You should take some time to identify who your primary website visitors will be. Get to know them internally and try to imagine what they want to see when they land on your website. Take into consideration where the visitor has came from – did they click a link from another website, did they make a search on Google, were they viewing your company’s Yelp page, or a combination of the above. Use all this knowledge to determine the highlighted information that you want the visitor to see and present it to them in a clear and attractive way.